When we think about marketing for our business, whether title insurance, a law firm or anything else, often the first instinct is to focus on what it is we bring to the table! Instead what if marketing was developed to be client-centric, and addressed how our firm will help solve customers specific ‘pain points’? In […]
The reality is that a businesses social media effort is really not unlike every other promotion, marketing campaign, advertising or branding effort it embarks on! And, as a result, the rules that apply should be fairly consistent across the board. Yet many of us will sometimes skirt some of those rules and, as a result, unknowingly put-off […]
With large numbers of people now all-consumed players of the game Pokemon Go, is there a niche within the marketing plans of real estate related companies where an attempt can be made to try and capitalize from the craze? Perhaps but, first and foremost, if you’re anything like me you might be asking yourself what exactly Pokemon Go is? This video provides […]
These are the veterans who have sacrificed so much so that each and every day we can live, enjoy and pursue the American dream! Many combat veterans are suffering with physical injuries that are clearly visible while many more are suffering with debilitating injuries not able to be seen by the naked eye. These include PTSD (post-traumatic stress […]
Differentiation, standing out from the crowd, setting yourself apart, USP or unique selling proposition! These terms identify the goal for any company large or small which is to show the buying public why its product is superior to what seems to be a similar product being offered by the competition. In some instances this differentiation is […]
In title insurance, a business where client acquisition is typically based on relationships and referrals and not on impulse buying or online shopping, is any expense incurred trying to ‘brand’ a firm actually worth it? At Hallmark Abstract Service we think that it is! This is because it’s our desire to try and differentiate and highlight the […]
Regardless of what your company does, no one will know unless they can find you! This article is not an advertisement for a website building company or an online marketing firm but, it is an observation of a basic yet critical marketing tool that some companies seem to have missed! Your Online Business Card! Are you […]
Regardless of the product that you sell or the sector of the economy you participate in, getting your name ‘out there’ is critical! Marketing and advertising can take many forms and, depending on the product or service you offer, the challenge can be not only to make people remember your name but to remember what […]
As a big believer in the value of blogging I would say that the answer to the question in the article title is an emphatic yes! You will read about some of the reasons for why that statement is true in the article below that was written by Joshua Lyons at SVN-Southland Commercial. But first, let’s […]
On Your Mark, Get Set GO…You now have 30 or 60 seconds to interest the perfect prospect in the product or service that you offer! We’ve all been there at one time or another. At a networking event, a business dinner or maybe a chance meeting in the elevator of an office building where we find […]
