Category Archives: attorney marketing

Marketing And The Law

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When we think about marketing for our business, whether title insurance, a law firm or anything else, often the first instinct is to focus on what it is we bring to the table!  Instead what if marketing was developed to be client-centric, and addressed how our firm will help solve customers specific ‘pain points’? In […]

Guest Post: Attorney Advertising: What’s the Difference between Educating the Public and Advertising?

Most attorneys, especially those at smaller firms, rely on referrals, networking and advertising to attract new clients. For this article we’ll address the difference between educating the public and advertising. Attorneys can educate the public concerning legal issues with materials that are not considered ads. Advertising is any type of communication about an attorney or […]

How an attorney can maximize business using LinkedIn!

I am not an attorney nor do I play one on TV, but I do speak with and network with quite a few as attorney’s are a great source of business for my firm! One of the things that I have noticed is that there are generally two types of lawyers out there (not including […]

A Look At The Best Law Firm Websites!

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If you are an attorney it’s likely that your firm has a website but, if you don’t, it is definitely something that you should strongly consider developing! Large firms will typically have a well-crafted website that provides the curious visitor or prospective client an in-depth look into what they do, the attorney’s who do it […]

Blogging, social media and SEO for the legal sector! (Infographic)

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What steps are lawyers taking in the area of blogging and social media? There are of course many variables to this question including whether or not the attorney  is a solo practitioner or part of a group practice, but the bottom-line is that many competitors may currently be involved in some or all of these activities: blogging, […]