P.T. Barnum et al.: ‘I don’t care what the newspapers say about me as long as they spell my name right.‘ Or how about ‘Any publicity is good publicity‘? While these philosophies may hold true for some, the reality is that if you’re in business you should absolutely care and want to be sure that any information […]
The reality is that a businesses social media effort is really not unlike every other promotion, marketing campaign, advertising or branding effort it embarks on! And, as a result, the rules that apply should be fairly consistent across the board. Yet many of us will sometimes skirt some of those rules and, as a result, unknowingly put-off […]
Regardless of what your company does, no one will know unless they can find you! This article is not an advertisement for a website building company or an online marketing firm but, it is an observation of a basic yet critical marketing tool that some companies seem to have missed! Your Online Business Card! Are you […]
As a big believer in the value of blogging I would say that the answer to the question in the article title is an emphatic yes! You will read about some of the reasons for why that statement is true in the article below that was written by Joshua Lyons at SVN-Southland Commercial. But first, let’s […]
Anyone who knows me understands that I put a great deal of emphasis on my LinkedIn profile and all-around presence on the platform! This includes attempting to have a profile that explains not only what I do and what I have done professionally, but other aspects about me personally as well that might give someone […]
For those businesspeople who follow Hallmark Abstract Service either through the blog on our website or the articles posted at LinkedIn, you already know that LinkedIn represents a key cog in our firms marketing strategy! After all, in a crowded niche business like title insurance, any opportunity to differentiate ourselves from the competition is critical […]
Would a Super Bowl commercial starring Charlotte McKinney motivate you to try this Carl’s Jr. hamburger? Carl’s Jr. is spending Super Bowl-size dollars counting on the fact that it will! After watching the Carl’s Jr. ad, compare and contrast this method of advertising to the critique here of a Liberty Mutual ad a few days […]
As the owner of a small business, these ‘5 Pillars of Small Business Success’ serve as a great reminder of some key areas to focus on! The question is often asked concerning what it is that makes a successful business successful and, whether some formula or recipe exists that can be followed to ensure the […]
It’s an age-old question: How many articles is the correct number of articles to write in a real estate blog each week? On the one hand I suppose it depends on how much you have to say on a given topic or how often you find subjects that you feel will be of interest to […]
