The reality is that a businesses social media effort is really not unlike every other promotion, marketing campaign, advertising or branding effort it embarks on! And, as a result, the rules that apply should be fairly consistent across the board. Yet many of us will sometimes skirt some of those rules and, as a result, unknowingly put-off […]
Anyone who knows me understands that I put a great deal of emphasis on my LinkedIn profile and all-around presence on the platform! This includes attempting to have a profile that explains not only what I do and what I have done professionally, but other aspects about me personally as well that might give someone […]
For those businesspeople who follow Hallmark Abstract Service either through the blog on our website or the articles posted at LinkedIn, you already know that LinkedIn represents a key cog in our firms marketing strategy! After all, in a crowded niche business like title insurance, any opportunity to differentiate ourselves from the competition is critical […]
At the ABA Annual meeting in Chicago that finishes up today social media and ethics have a clear place on the agenda! When it comes to communication with clients, prospective clients or colleagues anyone who is reading this article surely will understand that social media and other technology has changed the landscape for doing business. […]
Social Media is a buzz word that relates to any number of disparate uses! For the purposes of this article, however, the specific use in question concerns lawyers and law firms. Some are on the cutting edge of technology and the internet and have been using social media in their practice for some time. Other firms […]
