P.T. Barnum et al.: ‘I don’t care what the newspapers say about me as long as they spell my name right.‘ Or how about ‘Any publicity is good publicity‘? While these philosophies may hold true for some, the reality is that if you’re in business you should absolutely care and want to be sure that any information […]
The reality is that a businesses social media effort is really not unlike every other promotion, marketing campaign, advertising or branding effort it embarks on! And, as a result, the rules that apply should be fairly consistent across the board. Yet many of us will sometimes skirt some of those rules and, as a result, unknowingly put-off […]
These are the veterans who have sacrificed so much so that each and every day we can live, enjoy and pursue the American dream! Many combat veterans are suffering with physical injuries that are clearly visible while many more are suffering with debilitating injuries not able to be seen by the naked eye. These include PTSD (post-traumatic stress […]
Differentiation, standing out from the crowd, setting yourself apart, USP or unique selling proposition! These terms identify the goal for any company large or small which is to show the buying public why its product is superior to what seems to be a similar product being offered by the competition. In some instances this differentiation is […]
In title insurance, a business where client acquisition is typically based on relationships and referrals and not on impulse buying or online shopping, is any expense incurred trying to ‘brand’ a firm actually worth it? At Hallmark Abstract Service we think that it is! This is because it’s our desire to try and differentiate and highlight the […]
Regardless of what your company does, no one will know unless they can find you! This article is not an advertisement for a website building company or an online marketing firm but, it is an observation of a basic yet critical marketing tool that some companies seem to have missed! Your Online Business Card! Are you […]
Regardless of the product that you sell or the sector of the economy you participate in, getting your name ‘out there’ is critical! Marketing and advertising can take many forms and, depending on the product or service you offer, the challenge can be not only to make people remember your name but to remember what […]
Long Island, New York Networking Visitors Day! What is your plan to grow your business in 2016? On January 13, 2016 the Dynamic Business Alliance will be holding a Visitors Day that will take place at the Embassy Diner in Bethpage, Long Island. The Visitors Day, as well as our normal weekly meeting, will begin at 7:00AM […]
You open a company and naturally you do a great job at whatever product or service it is that you provide! Therefore job number one is to not keep the fact that your company exists a secret. As discussed in an article here yesterday (Ever Consider Spending $5MM For A Thirty Second Television Ad?) that task sometimes […]
As we have witnessed in the past, on the worlds largest stage some businesses will clamor to do just that! During Super Bowl 50 where a thirty second ad spot will run a cool $5 million, the slate will likely be sold out well before the event is scheduled to take place. For the majority of us, […]
