Tag Archives: unique selling proposition

How Do YOU Differentiate Your Company From The Competition? Five Great Tips!

Long Island title insurance

Differentiation, standing out from the crowd, setting yourself apart, USP or unique selling proposition! These terms identify the goal for any company large or small which is to show the buying public why its product is superior to what seems to be a similar product being offered by the competition. In some instances this differentiation is […]

Whether it’s the law or another business, we all need a Personal Brand!

A Personal Brand helps to differentiate your practice or business from the competition! As the owner of a company that provides title insurance for residential and commercial real estate transactions, I understand very well how critical it is to differentiate my business from that of other title insurance providers. For anyone else whose business can also in […]