When we think about marketing for our business, whether title insurance, a law firm or anything else, often the first instinct is to focus on what it is we bring to the table! Instead what if marketing was developed to be client-centric, and addressed how our firm will help solve customers specific ‘pain points’? In […]
Most businesspeople know all about the potential reach of social media for business development! But given that fact there also remains some hesitation by some to actually implement a social media platform. Many factors may come into play for this but, the larger question that needs to be asked is whether by neglecting social media these […]
The Short Answer: Absolutely! Of course nobody NEEDS anything but, because we are all in business to maximize our potential client base, everyone should have an online presence! As the owner of a title company I will often use the internet as a tool to vet a potential contact or client in order to see […]
A lawyers general reputation along with online reviews written by prior or current clients can be key to new business acquisition and referrals! But what are some of the things that a prospective client is going to look for in a lawyer’s review? In an article at Software Advice the nature of the information that […]
A Personal Brand helps to differentiate your practice or business from the competition! As the owner of a company that provides title insurance for residential and commercial real estate transactions, I understand very well how critical it is to differentiate my business from that of other title insurance providers. For anyone else whose business can also in […]
Social Media is a buzz word that relates to any number of disparate uses! For the purposes of this article, however, the specific use in question concerns lawyers and law firms. Some are on the cutting edge of technology and the internet and have been using social media in their practice for some time. Other firms […]
Results of a study conducted by eLawMarketing titled “The State of Law Firm Email Marketing: Benchmarks, Trends, and Best Practices” Most businesses utilize at least some amount of email marketing, making it critical to gauge whether it is actually achieving expected results that makes it cost-effective as a marketing tool. The definition of success of course will […]
Marketing Your Law Firm In An Ever Changing and Challenging Environment The following advice came from Gregory Brown, Esq in his presentation to the LMA Association of Southern California. Some is common sense while some may be things your firm is not doing at the present time. Either way, it is critical during these times […]
