Large firms will typically have a well-crafted website that provides the curious visitor or prospective client an in-depth look into what they do, the attorney’s who do it and some of the landmark cases they have participated in.
For sole practitioners or small law firms there is a chance that there is no website for the curious to visit or, if there is one, that it may be nothing more than a bare bones look at who they are and what they do.
In today’s business environment a website serves as a calling card, particularly if a potential client is searching for a specific practice area in a specific geographic location. It should look good, be informative and be easy to navigate around.
A website should also be created in such a way that it is easily ‘found’ by the search engines like Google when someone enters a keyword or phrase in the search bar.
This can be critical for developing new business because for many firms search engine optimization (SEO) and appearing on the first page of the search results is a key part of its marketing plan (‘Internet marketing for real estate and the law!‘).
In an article at Lawyerist.com there is a vote being held for ‘Best Law Firm Websites, 2014 Edition’ that presents links to what they consider to be the Top 10 global law firm websites.
While some of these firms will be unknown to readers, visiting them will provide some idea of what constitutes excellent website design.
The article can be found by clicking here.