So many real estate websites and so little time!
How does the consumer along with the companies involved with the buying, selling and marketing of real estate on a daily basis know the key websites that they should likely be visiting or potentially advertising on?
In the world of the internet the key metric for any website will be the number of ‘eyes’ or visits that it receives. For business sites the world wide web is no different than it is for social sites in that the public can be both demanding and fickle at the same time (i.e My Space vs Facebook.
This means that trends as well as popularity can shift at a moments notice making inclusion into the list of the Top 20 most visited websites a fairly good indicator that people are getting what they want and need there.
It has been stated at this blog before that despite a company having the best message, the best product and the most user friendly website, if no one comes to see it, does it really exist in the world of marketing and real estate?
Of course it does but by the same token as a business owner it is all of our goals to have a website that is wildly popular and that is visited often!
But, at the end of the day, there can only be one Top 20 for January 2014! And here it is courtesy of Inman News:
| Website |
Total visits |
Share of visits |
December rank |
| 1. Zillow |
57,251,451 |
15.71% |
1 |
| 2. Trulia.com |
30,294,825 |
8.31% |
2 |
| 3. Realtor.com |
26,292,335 |
7.21% |
3 |
| 4. Yahoo! Homes |
21,322,132 |
5.85% |
4 |
| 5. Homes.com |
10,141,145 |
2.78% |
6 |
| 6. Apartment Guide |
6,933,588 |
1.90% |
7 |
| 7. Rent.com |
5,170,450 |
1.42% |
11 |
| 8. MSN Real Estate |
4,847,430 |
1.33% |
5 |
| 9. Apartments.com |
4,317,852 |
1.18% |
10 |
| 10. LoopNet |
4,251,186 |
1.17% |
8 |
| 11. HomeAway |
4,189,206 |
1.15% |
17 |
| 12. Redfin |
4,163,199 |
1.14% |
9 |
| 13. ForRent.com |
4,074,682 |
1.12% |
13 |
| 14. ZipRealty |
3,710,863 |
1.02% |
12 |
| 15. Caring.com |
3,534,251 |
0.97% |
18 |
| 16. Century 21 Real Estate |
3,496,996 |
0.96% |
16 |
| 17. ApartmentFinder.com |
3,260,305 |
0.89% |
14 |
| 18. Movoto Inc. |
3,221,894 |
0.88% |
19 |
| 19. HAR.com |
3,037,288 |
0.83% |
15 |
| 20. HotPads.com |
2,984,276 |
0.82% |
22 |
Source: Experian Marketing Services/Experian Hitwise
Are there any websites that may not have made it into the Top 20 that you think are valuable and would like to share? Just post them in the comments section below.
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