As a believer in the use of social media for our business, Hallmark Abstract understands the importance of using Twitter and other SM outlets both as a source of critical real estate news, opinion and information as well as for its potential as a marketing tool!
First Twitter as a source of real estate information!
There is an enormous amount of relevant action that takes place on a daily basis in the New York City, Long Island and nationwide real estate communities as well as legislatively at City Hall, Albany and in town halls and state houses everywhere.
Too much for any one man, woman or company to effectively follow. But Following the ‘players’ who track, monitor and report on the important issues keeps you inside the critical loop of information.
Twitter as a potential marketing tool!
When a firm has news or company specific information to broadcast to the marketplace, social media and Twitter in particular play a key role in the process.
Your Followers will see it and hopefully click to it using the link provided and, more importantly, with the strategic use of hash-tags so will clients, prospects and the relevant people inside your industry.
And the potential motherlode of marketing, the Retweet by one of the aforementioned ‘players’, will give unimaginable exposure. Retweets by these individuals and companies are not very easy to come by but, when it occurs, will have been well worth the effort!
– Bob Knakal (@BobKnakal)
Robert Knakal, chairman of Massey Knakal Realty Services. Insight into the commercial market from one of the city’s top multi-family brokers.
– Jed Kolko (@JedKolko)
Jed Kolko, chief economist at Trulia. Tweets about the national real estate landscape and shares market trends and original research.
– Renée Fishman (@reneefishman)
Renee Fishman, Halstead Property broker. Tweets on real estate trends. Has the highest Klout score among Halstead brokers.
– Adrian Noriega (@1adriannoriega)
Adrian Noriega, Core broker. Tweets on real estate news, new development, market trends.
– Stan Humphries (@StanHumphries)
Stan Humphries, chief economist at Zillow. Tweets on housing market trends.
– Real Capital (@realcapital)
Real Capital Analytics. Tweets on commercial property investment trends, shares original market research.
– I. Dolly Lenz (@IDollyLenz)
Dolly Lenz, super-broker. Tweets on national market trends and luxury real estate.
– Vishaan Chakrabarti (@VishaanNYC)
Vishaan Chakrabarti, partner SHoP Architects, real estate professor at Columbia University. Tweets on architecture, urban planning, affordable housing.
– Steve Cuozzo (@stevecuozzo )
Steve Cuozzo, real estate columnist for the New York Post. Tweets on New York commercial real estate news.
– Kyle Kimball (@kyedki)
Kyle Kimball, president of New York City EDC. Tweets on city planning issues, startups and politics.
Previously at Hallmark Abstract Service: