For those of us who are old enough to remember the days of scouring the Sunday newspaper classifieds for the ‘homes for sale’ in towns we were interested in, and yet young enough to have seen the transition of real estate to computers, the swiftness of the move of an entire industry towards a technology-centric business model has been incredible to watch!
But move it has and as they say you need to adapt or get left behind!
Inman News has the following article that describes this new world and those things that the buyers today are looking for in a transaction and about how the market is so dynamic that what is cutting edge today may be obsolete tomorrow.
‘Tech-savvy homebuyers are seeking a painless, personalized experience’ by Cary Sylvester
Look at the average real estate company and how they’re using technology — it’s probably to complete a specific task or solve a specific problem. Think e-sign functionality for mobile signatures, or CRM for a full pipeline.
That’s a great start, but homebuyers and sellers are skewing younger, are increasingly tech-savvy and are expecting more. They don’t want technology to be used in a one-off way. They want technology to be used in a way that not only makes the transaction process less painful, but also makes their lives easier. Plus, they want their experience to be personalized.
To meet those expectations, real estate franchises need to think about where technology is headed. No matter how innovative, exciting and fresh an idea or new application may seem, something even more innovative, more exciting and much fresher is right around the corner.
It’s important to always look ahead, continue to innovate and ensure the greatest experience possible for homebuyers and sellers, because our success as real estate professionals is tied to how happy our clients are at the end of the day. And increasingly (whether you like it or not), it’s tied to technology.
What technology is ‘on tap’ for 2014 and the years to come — and how will it will make (or break) your agents and your brand?
Here are a few things I’m thinking about:Google+