Tag Archives: consumer loyalty

Do You Still Have Favorite Sports Team?

publicly funded sports stadiums

Are you still a sports fan or have you become nothing more than a statistics watcher playing fantasy sports? The truth of the matter is that the undying loyalty of fans to a specific team has been diluted over the years because of a couple of significant factors… The first issue is that we now live in […]

What Do You Do When World News Collides With Your Business?

branding,business,crisis management

When entrepreneurs are going to open a business much thought will typically go into the name of the establishment, service or product! After all, what a business is called is going to be the brand name by which it is known locally or perhaps even globally. The same holds true for an established brand that […]