In other words is the extra work and small expense that’s involved creating and updating a blog going to provide your business with a return on investment (ROI) that will make the endeavor worthwhile?
The fact of the matter is that simply by you being here reading this article it has in effect made The Hallmark Abstract Sentinel worth the effort for HAS!
The benefit is not from our expectation that the people coming here to read this article are suddenly going to decide to order title insurance from us.
The need for our product is specific to real estate and more than that to a real estate transaction whether a purchase or refinance. And while it’s true that individuals can choose their own title insurance provider, when the time comes it is often left to an attorney to take care of.
Our goal is to provide information on a wide variety of topics that may prove to be useful to business managers and business owners while at the same time expanding the exposure and name recognition of Hallmark Abstract Service in the marketplace!
And that should be your goal as well.
So again, should your business have a blog?
Some statistics and infographic (Source):
19% of blog visitors refine their choices based on what they’ve read
19% of visitors use blogs for support and answers to questions
17% of visitors say they discover new products and services in blog articles
14% say they get assurance to buy after reading about the product on a blog
13% of visitors are inspired by blogs
7% of visitors actually buy directly from the blogs they read