With large numbers of people now all-consumed players of the game Pokemon Go, is there a niche within the marketing plans of real estate related companies where an attempt can be made to try and capitalize from the craze?
Perhaps but, first and foremost, if you’re anything like me you might be asking yourself what exactly Pokemon Go is?
This video provides a short tutorial…
Pokemon Go – A Tutorial
So now that you understand the game (or maybe like me you’re still slightly confused), in what way and to what end might Pokemon Go be incorporated by real estate firms?
For those providers who typically appear later in the real estate transaction process, the potential for increased visibility by incorporating Pokemon Go into a marketing, plan may be somewhat limited.
An example of this most definitely would include title insurance!
But that said, by writing an article about the game which drove additional traffic to my website who will hopefully stay and explore after they are done, haven’t I already accomplished a marketing goal?
And, if these visitors are Millennials, Gen X’ers or maybe even Baby Boomers who learn by stopping by that they have the right to choose their title insurance provider, it’s actually a marketing home run (Title Insurance: 5 Things Every Homebuyer And Mortgage Refinancer Should Know!)!
The fact-of-the-matter, however, is that for companies like Hallmark Abstract Service with a target market comprised primarily of attorney’s, mortgage loan originators, real estate agents, etc, the decision of which title insurance provider to use most likely will not be impacted by Pokemon Go.
What Sector(s) Of The Real Estate Market CAN Potentially Benefit From Pokemon Go?
Pokémon GO for Listing Exposure
Now that you have an idea of what this game is, the real fun can begin! When preparing for an open house and trying to draw as many possible prospects, think about how you might drop some popular Pokémon GO terms into your listing’s description. It makes it fun and lighthearted, and you can attract a new type of millennial buyer you may not have reached otherwise.
Helping Buyers Find Their Dream Home
For your Pokémon GO-obsessed buyers, showing them listings in neighborhoods with great game attraction could help make the difference in a sale or seeing another listing.
Local Market Reports
Use this trend to your advantage and make these seemingly boring reports something fun to read. Write up a mock market report, but insert Pokémon GO terms throughout.
These ideas and others can be found in the article ‘Pokémon GO for Real Estate – Must or Bust?‘!
Finally, will the incorporation of the Pokemon Go mania into a marketing plan actually bear fruit? The only way to find out is to give it a try!