|The Hallmark Abstract Service Management Thought of the Month!
Any sole practitioner, business owner, company president , CEO or managing partner needs to ask himself or herself an extremely important question!
A question that can sometimes get lost in the need to operate a businss day to day with limited time or opportunity to look down the road at bigger, strategic issues!
The question that we at Hallmark ask ourselves on a continual basis is what we can do as a firm to provide value-added to our clients and by extension, to their clients!
And how, in a business like title insurance, can we differentiate ourselves from competitors and both over-promise and over-deliver with every closing that we do?
Taking the time to establish and implemet initiatives and business practices that will hopefully separate you from your competitors!
Many businesses today, including in the area of law, compete in crowded arenas that create an imperative to differentiate oneself from everybody else.
For some businesses, title insurance being one of them, this differentiation needs to be very specific and targeted due to the fact that in many ways the product provided is considered a commodity that’s priced essentially the same regardless of who an attorney or buyer chooses to use.
In Hallmark’s case we pride ourselves on making sure that the closing table experience is seamless and painless without any surprises because any potential issues have been taken care well before the closing ever takes place.
We provide our clients with the greatest level of customer service possible and maintain the “other” fees required for title at levels well below those of most of our competitors.
And we always treat our clients as the valuable part of our business that they are.
The Management Moral of the Story!
So the bottom-line, particularly in an economy that is continuing to struggle, is to ask yourself if you or your firm is providing as much value-added to your clients as is possible?
Are you in some way differentiating yourself and your firm from competitors?
If not then how can you do this, and if you already are, how can you do it better?
Mike Haltman, Managing Partner