In business, life or, as the video below shows, television news, at times some may find the temptation of trying to appear to be something who they really are not too tempting an idea to resist!
In the news they may call it spin and in business they may call it advertising or marketing but it’s something that will likely only be an effective strategy once.
Particularly in business a company or an individual has only one chance to make a good first impression and to do a job well while, at the same time, hopefully also exceeding their customers expectations.
Creative or misleading advertising can bring people in that first time but it is performance that will ultimately keep them coming back after that.
This video provides a very funny real life example of a creative and misleading presentation!