Category Archives: marketing

Corporate Branding: 40 Logos containing a hidden message! (Infographic)

title insurance new york

We have all seen the logos in this infographic over the years, but may not have known that each contains a hidden message meant for the consumer! As an aside, you will unfortunately not see the Hallmark Abstract Service logo in the infographic as it is hard to imagine the hidden or subliminal message that […]

The Real Estate Agent Known As ‘Super Realtor Man’ (Video/Humor)

title insurance New York,New York City,Long Island

For as long as there have been houses for sale, anxious owners, eager buyers and real estate brokers who seek to connect the two there has been advertising! And, because the competition for listings and clients is so fierce, marketing campaigns runs the gamut from traditional to cutting edge in order to create some degree […]

Should your business blog? (Infographic)

business blogging

In other words is the extra work and small expense that’s involved creating and updating a blog going to provide your business with a return on investment (ROI) that will make the endeavor worthwhile? The fact of the matter is that simply by you being here reading this article it has in effect made The […]

Business articles of interest including banking, lending, law and marketing!


The following articles look at various issues concerning businesses both within the practice of law and without! We publish The Hallmark Abstract Sentinel with the goal of providing our readers timely information that is hopefully of interest, but that in some way may prove helpful to them and their businesses too. If anyone has topics […]

Business networking and closing deals on the golf course!

closing deals on the golf course

As summer fast approaches, so to do the opportunities to spend time on the golf course with clients, prospects or with businesspeople who could become either one! Whether you are a 2 handicap or ‘duffer’, golf presents a fantastic networking opportunity that can be enjoyed regardless of the level of your play. That is of […]

A guide to perfecting networking techniques!


As part of our continuing effort at Hallmark Abstract Service to provide our clients and friends with what we believe to be useful information, this article examines ways to master effective networking. It’s been discussed here before that, no matter what business we happen to be in, we’re constantly networking in order to grow. But, […]

9 Tips for Better Business Communication!

When networking for our business there’s nothing more important than communicating our message well! Of course what we have to say is also critical, but if the listner isn’t listening then the content really doesn’t matter. 9 Tips for Achieving Better Business Communication! 1. Show appreciation for your counterparts time Prior to getting into the […]

Ever hear of the Weber-Fechner Law

Weber-Fechner Law

If you made it to this point after a title like that one, the Weber-Fechner Law is actually a very interesting concept that can be applied to any business!  The Weber-Fechner Law looks at the relationship between some physical stimulus and the impact that stimulus has on the receiver. For example: There are two bags […]

Whether it’s the law or another business, we all need a Personal Brand!

A Personal Brand helps to differentiate your practice or business from the competition! As the owner of a company that provides title insurance for residential and commercial real estate transactions, I understand very well how critical it is to differentiate my business from that of other title insurance providers. For anyone else whose business can also in […]

“Do you guys know how to post a video to Facebook?”

Using LinkedIn for your practice or business! Even before watching the AT&T commercial that asks the question about posting a video to Facebook, people in business were generally well aware of the critical importance of using social media to promote their company or practice. Whether it’s the area of law, title insurance, retail or really […]