Tag Archives: product management

What Do You Do When World News Collides With Your Business?

branding,business,crisis management

When entrepreneurs are going to open a business much thought will typically go into the name of the establishment, service or product! After all, what a business is called is going to be the brand name by which it is known locally or perhaps even globally. The same holds true for an established brand that […]

Milking a mature product!

Real opportunity to grow revenues and margins may be lurking in your company’s commodity and mature product lines. Evolving these products with smart, tightly-targeted development investments can rejuvenate an existing product line. (Source) Managing a product, particularly if it currently sits towards the mature or declining end of the product life cycle scale, can present […]